Monthly Archives: March 2001

RSM APPOINTED AS FORD’S MARKETING CONSULTANT

RSM APPOINTED AS FORD’S MARKETING CONSULTANT

Ford Motor Company has hired the expertise of Milton Keynes-based automotive agency RSM to support profile-raising campaigns in the UK. RSM will provide marketing consultancy to Ford of Britain as it positions itself as a leading supplier through an innovative campaign that will take the brand to the high street. The programme involves developing Ford’s customer experience to make the UK’s leading automotive brand stand out from its competitors. “Plans are underway for a very different marketing approach,” said Corporate Affairs, Ford of Britain. “With RSM’s assistance and guidance we want to take Ford to the public, allowing them to touch, feel and experience the brand.”